SmartMomma Announces Launch of Website for Pregnant Women & New Moms

Initiative provides a new way to shop for baby gear, with information on the best baby gear and easy-to-follow links to major retailers as well.

Raleigh, North Carolina. September 15, 2005 --- SmartMomma, a division of ePlanet Marketing Inc., has launched today their new website, www.smartmomma.com. The comprehensive website offers pregnant women and new moms a way to connect as a community and receive information, as well as an opportunity to save time and money with a shopping comparison engine for baby gear and more.

Designed for the pregnant woman and new mom, this website offers a unique way to save time when researching and buying pregnancy, baby, and nursing gear. Especially valuable for the first-time mom, SmartMomma.com gives her an easy way to research the best in baby gear while comparing pricing with major retailers online, such as Wal-Mart, Target, BabiesRUs, and others. More than a shopping engine, SmartMomma.com does the product research for the mom. Using information from Consumer Reports, parental ratings and referrals, and expert recommendations, SmartMomma.com narrows down the products with the highest comprehensive ratings, and posts them on the site, with a list of benefits and places to find the product.

“Being a new mom can be quite overwhelming. These women are entering a whole new world of bottles and bouncy seats. Which ones should she choose? Which are the best products at the best value? That’s where we come in.”, said Heather Burns, Founder and President of SmartMomma. “Pregnant women need an unbiased source to show them the different choices of baby gear out there and the benefits to each choice. We are that source, and like a friend, we show her the best rated products for her and her baby, and give her a variety of retailers that she can find them at. It’s as simple as that.”

About SmartMomma
SmartMomma.com is owned and operated by ePlanet Marketing Inc., a privately held company based out of Raleigh, North Carolina. The company is committed to providing pregnant women and new moms a place to go for information and a sense of community. Established by a mother in 2005, the company offers a variety of informational articles on preconception, pregnancy, baby, toddler, and lifestyle, along with the shopping comparison and product research focus of the website. SmartMomma can be contacted at information@smartmomma.com or 919-827-4156.

PRESS CONTACT
Heather Burns
President
SmartMomma
Tel: 919-827-4156
information@smartmomma.com

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